The GHM GROUP, a leading company in the field of flow, level, portable and environmental measurement technology, takes a further step towards internationalization: Its five brands will be merged into a single, agile company to respond quickly to customer needs and market trends.
Remscheid, 22 June 2023 – One company, one brand, one purpose: to become an enabler of a sustainable future. From 1 January 2024, the GHM GROUP, a leading sensor technology company, will become Senseca.
More than a rebranding project: the five GHM GROUP brands (Honsberg, Greisinger, Martens, Val.Co and Senseca) will combine their expertise to continue their success story within Senseca by maintaining the same entrepreneurial spirit as their founders.
‘The transition from a group with five brands to a single company is a major change in how we approach the market and develop our products’, says GHM GROUP CEO Christian Unterberger. In an ever-evolving world, we want to create an agile company that can respond quickly to customer needs and market trends’.
Senseca’s philosophy is clear and simple: place the customer at the heart of every decision and help them grow through an application-based approach. The new ‘One Face to the Customer’ focus is on simplification – translating into easy access to the entire product range and an improved customer experience.
‘Concentrating our efforts on a single brand, we can build stronger and longer lasting relationships with our customers, exploit synergies between sites and differentiate ourselves in a sometimes complex market’, says Stefan Langer, Vice President of the Industrial Business Unit.
The expertise of each brand is pooled in multidisciplinary teams working in three business units: Environmental, Industrial and Portable. People remain at the heart of the business, and their contribution of skills, knowledge and commitment will continue to be crucial to grasp the growth opportunities involved in this change.
‘Each of us bears a unique and complementary value, and it is only by adding these elements together that we can truly generate a positive impact on ourselves, on the people around us, and, in this case, on this new opportunity we are about to experience’, says Gianluca Maestroni, current CEO of Senseca and Vice President of the Environmental Business Unit.
The name Senseca is a neologism with several meanings. First and foremost, ‘sense’ stands for sensors, the core business of measuring, monitoring, testing and control equipment. But ‘sense’ also stands for the new shared purpose that sets Senseca’s future direction: ‘to provide reliable data and facts that enable businesses and society to improve the ecological and economic status quo with custom-made technology solutions.
‘At Senseca, we strive to safeguard our planet by balancing economic interests with environmental goals. There can be no economy without a healthy planet, and companies can make a vital contribution’, says Roland Baeuml, Vice President of the Portable Business Unit. We want to rise to this challenge and become a role model in sustainable measurement technology’.
Company profile
GMH GROUP is a leader in measurement technology. With sixty years of experience in equipment development and production, it provides customized processes and solutions for specific applications: measurement of level, flow, pressure, temperature, conductivity and industrial monitoring electronics for mechanical and plant engineering, HVAC, portable instruments and environmental technology. The group operates five innovative companies (Honsberg, Greisinger, Martens, Val.Co and Senseca) and employs over 300 people at five production sites.
Senseca is a registered trademark of the GHM GROUP CORPORATE. On 1 January 2024, the GHM GROUP with its five brands (Honsberg, Greisinger, Martens, Val.Co and Senseca) will be merged into a single agile company: Senseca.
For further information please contact:
marketing@ghm-messtechnik.de
+49 (0)2191 967 266
Senseca Germany GmbH
GHM GROUP CORPORATE
Tenter Weg 2–8 | 42897 Remscheid | GERMANY Tel. +49 (0)2191 9672-0
www.ghm-group.de | www.senseca.com
